How to Build a Skin Care Routine


April 12,2021

Whether you have a three- or nine-step Skin Care routine, it’s not enough to just have good skin-care products: For your products to be most effective, it's crucial to apply them in the correct order. Your routine will depend on your skin type, the ingredients and formulations of your products, and the time of day. But no matter your skin concerns, the best way is to start with a clean, toned base, then apply concentrated, active ingredients, and finish with moisturizing —and, of course, we can't forget, SPF in the daytime. PRO TIP: apply in order of texture, from thinnest to thickest, since thin products won’t be able to penetrate thicker ones. 

London and Grant Collagen Moisturizer

“Great skin is not just about genetics, but our daily habits. In fact, our skincare routine has a large impact on how we look.”

The Best 9 Step Skin Care Routine

Here at London and Grant we consider ourselves fanatics when it comes to skincare. Great skin is not just about genetics, but our daily habits, in fact, have a big impact on what you see in the mirror. But with so many product reviews and opinions, when it comes to our skin care routine, it’s hard to know what to do or how to do it.

Here are the steps for a good skincare regimen that will help to get that glowing, younger-looking skin back: 


Wash your face

Morning and night, rinse your face water and rub a small amount of gentle cleanser between clean palms. Rinse your hands and massage your face with water to rinse your face until you’ve removed the cleanser and grime. Gently pat your face dry with a soft towel.


Apply toner

If you use toner, apply after cleansing your face and before everything else. Pour a few drops of toner into your palms or a cotton pad and gently swipe onto your face.


Apply serum

Morning is a great time to use a serum with antioxidants—like a brightening Vitamin C Serum—because they protect your skin from free radicals you’ll encounter throughout the day. Nighttime is a good time to use a moisturizing serum with Hyaluronic Acid, which keeps your skin from drying out at night.


Apply eye cream 

You can apply regular moisturizer to your under-eye area, but if you decide to use a specialized eye cream, you’ll typically want to layer it underneath moisturizer, since eye creams tend to be thinner than face moisturizers. Try using an eye cream with a metal roller-ball applicator and storing it in the fridge to counteract puffiness in the morning.


Use spot treatment

It’s a good idea to use acne spot treatments at night, when your body is in repair mode.



Moisturizer both hydrates skin and locks in all the other layers of product you’ve applied. Look for a lightweight creme for the morning. In the evening, you can use a thicker night cream. Those with dry skin may want to use a cream morning and night.


Apply Retinol Serum

Retinoids (vitamin A derivatives including retinol) can reduce dark spots, breakouts, and fine lines by increasing skin-cell turnover, but they can also be irritating, especially for sensitive skin.


Use a Sheet Mask

We produce less and less Hyaluronic Acid as we age and our skin becomes dryer and less elastic as a result, which causes us to develop deep-set wrinkles. Hyaluronic Acid Sheet Mask keeps your skin brighter, healthier, and due to its capacity to retain large amounts of water, skin stays moisturised and helps to prevent the development of wrinkles, and fills in already present wrinkles to reduce their appearance


Apply Sunscreen 

It may be the last step, but nearly any dermatologist will tell you that sun protection is the most important part of any skin-care regimen. Protecting your skin from UV rays can prevent skin cancer and signs of aging.

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